Seven things I do. Start with whichever one you need.

When someone asks ChatGPT, Perplexity, or Google's AI answers a question like "best [type of business] in Wellington," those systems draw on a specific, checkable set of sources to decide who gets named. Most businesses have never looked at what those sources actually say.

I run the same buyer questions a real customer would ask, across the AI systems people are actually using, and log exactly what comes back. Whether you get named at all. Whether the details are right. How you are described next to whoever else does get named.

Then I map the gaps to their causes: usually a thin Google Business Profile, no structured data on the site, no third-party corroboration, or a page that never plainly states what you do and where.

No one can guarantee where an AI system places you tomorrow, and anyone who tells you otherwise is selling something. What I can do is fix the specific things these systems are demonstrably drawing from, and show you the before and after.

Connecting something to your business that reliably handles a job you are currently doing by hand. Enquiry intake and triage. Quote follow-up that never goes out. Re-typing the same details into a second system. First drafts of routine documents.

The useful version is narrow and boring. It does one repeated task the same way every time and hands anything unusual straight back to you. It does not make decisions you would want to make yourself, and it does not go near a client without you seeing it first.

Where it does not apply, I will say so. Bolting AI on because it is available costs more trust than it saves in hours.

For when the thing your business needs does not exist off the shelf, or you have already tried the off-the-shelf version and spent months bending your process to fit it.

This is the most expensive way to solve a problem, so it should be the last option considered, not the first. If an existing tool will do the job, I will tell you which one and you can buy it.

A well-structured, fast-loading website built around your business goals, with a simple editing interface so you can manage your own content without needing me for every change.

You see a homepage preview within 48 hours of our first call, carrying your brand and message, before committing to the full build.

An audit is for when the diagnosis is the thing you actually want. You know something is not working and are not sure what, or you want an outside read before committing money to a build.

Paying for it means I owe you an honest finding rather than a sale. Sometimes the finding is that you are mostly fine, and that is useful too.

If you go on to build with me, the audit fee comes off the build. Otherwise, you keep the report and owe nothing further.

Once you're live, most clients move onto a monthly plan, and honestly, it's where the relationship becomes most valuable.

I monitor your site's performance, handle updates, tune any AI tools, and stay across your digital presence as your business evolves. When something needs changing, you message me, no queuing a new project, no starting from scratch with someone unfamiliar with your business.

No queuing another project and no re-briefing somebody unfamiliar with the business.

For teams that know AI matters but do not know where to begin. A working session built around what your team actually does, not a generic tour of tools. No two sessions are identical: an operations team covers admin, enquiries, and follow-up; a policy or professional team covers drafting, summarising, and review discipline.

Practical, not theoretical. I build AI tools for businesses and use them daily in my own work. What gets taught comes from doing the work, not a slide deck someone else wrote.